October 18, 2019

Russia’s lingerie index fell by 12% in 2011

In February 2012, DISCOVERY Research Group Research Institute completed the investigation of the Russian underwear market. At present, the Russian underwear market is not fully saturated, and its consumption level is lower than that of the United States and European countries.

Professionals believe that the Russian underwear market is more promising than most European countries, with faster growth: the annual growth rate of Russian underwear sales is about 10%, while the European underwear market is only growing at an annual rate of 2.3%. .

In 2010, Russia produced a total of 38 million various kinds of intimate lingerie. In 2011, this index fell by 12% to 33.5 million. The most common lingerie brands on the Russian lingerie market include: Incanto, Vis-a-Vis, Triumph, Melavitsa, Tezenis and others. The purchasing power of Russia’s 143 million people is increasingly attracting investors, and women want their benefits no less than Europe.

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